The new Apple TV brings Netflix and iTunes rentals, this Netflix subscriber says “Who cares?”
Wednesday, September 8th, 2010Last week, Apple released a refreshed version of its Apple TV product. First, let’s get a quick run-down of some key changes:
- Netflix streaming
- content moved from local storage in the Apple TV to streaming only
- price changes for Apple TV unit to $99, rentals for HD TV shows for 99 cents, HD movies for $4.99
How thrilling are these changes? Unfortunately, not thrilling at all. Even though these are “new” features to Apple TV, they’re not anything new to anyone who already has a pretty good home entertainment system already. Apple is trying really hard to get Apple TV to be something people need, but it misses the mark.
First, Netflix streaming is old news. The XBox 360, Playstation 3, some Blu-ray players, HDTV sets, and other devices already have Netflix streaming built-in. Netflix as a feature is now just extra for the Apple TV since people who have Netflix most likely already stream it from another device other than their computers. Why would people want to have another piece of hardware to wire up in their system? In fact, if people who don’t have a Netflix-only device and are looking to get one, they can get a cheaper one: the Roku.
Content also is streaming only. So what does that say? That means you’ll never truly own the content you buy. If you’re a Netflix subscriber, you should be used to this. If not, you will.
The price point is definitely right. At $99, it’s easy to get Apple TV as an impulse buy as opposed to a bigger financial commitment. HD TV rentals for 99 cents seems pretty good too, but $4.99 for HD movies is a little high. Why would a Netflix subscriber want to pay more money for what they can get on Netflix? If you don’t have Netflix, you’d better watch one movie per month or else pay Apple more money for what you can get on Netflix for the same price. Get my drift?
I don’t see what Apple TV brings new to the table. Perhaps one feature is pretty neat: streaming content from your iPhone or iPad to Apple TV through AirPlay. This allows your device to act as a remote so to speak.
Here’s what the dream Apple TV would have but probably won’t have:
- Blu-ray support
- 1080p streaming
- remote control via iPhone/iPad
- Pandora
- iOS support
Are you going to get an Apple TV? I really would like to know why.



